IACP 2010 Handouts

HANDS ON SOCIAL NETWORKING: MAKING THE MOST OF NEW MEDIA (PDF of Powerpoint presentation)

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BLOGS AND BEYOND (PDF of Powerpoint presentation)

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ADDITIONAL RESOURCES

SEO AND KEYWORD RESOURCES

Google Search Engine Optimization Starter Guide:

http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

Content Analysis for SEO:

http://googlewebmastercentral.blogspot.com/2007/12/new-content-analysis-and-sitemap.html

http://searchengineland.com/library/how-to/how-to-seo

http://www.google.com/trends — use it to see which of two words or terms are more popular.

http://www.ninebyblue.com/blog/the-power-of-search-driving-traffic-to-your-blog-a-blogher-recap/

http://www.bloggingpro.com/archives/2010/01/24/seo-toolbar/

Google keyword idea generator: https://adwords.google.com/select/KeywordToolExternal

TWITTER RESOURCES

How to find people on twitter: http://mashable.com/2009/07/02/twitter-people/

Food People on Twitter — http://twitter.com/invitations/suggestions/food-drink

Tools — http://oneforty.com/

http://paidcontent.org/article/419-traditional-ways-of-judging-quality-in-published-content-are-now-useles/

MONETIZATION AND CONTENT ARTICLES

http://www.problogger.net/archives/2005/12/06/how-bloggers-make-money-from-blogs/

http://www.problogger.net/make-money-blogging/

http://www.problogger.net/archives/2008/01/23/a-reality-check-about-blogging-for-money/

OTHER ORGANIZATIONAL TOOLS

Web Note – http://www.happyapps.com/ — Bookmarking app for macs

NetNewsWire — http://www.newsgator.com/individuals/netnewswire/ — RSS Reader for Macs

WHAT TO READ TO KEEP UP WITH TECHNOLOGY

Smart Brief on Social Media — http://www.smartbrief.com/socialmedia/

TED – www.ted.com

Guy Kawasaki — http://blog.guykawasaki.com/

Mashable — http://mashable.com/

Problogger — http://www.problogger.net/

Tech Crunch — http://www.problogger.net/

Gary Vaynerchuck — http://garyvaynerchuk.com/

Kevin Rose (of Digg) — http://kevinrose.com/

Robert Scoble — http://scobleizer.com/

http://paidcontent.org